A Google Ads Agency That Converts
Clicks Into Customers.Expert AdWords setup and management at a flat $599/mo — never a percentage of your budget. More qualified leads, lower CPC, full transparency. Live in 7 days.
Google Ads That Pay for Themselves
Google Ads (formerly AdWords) is the fastest way for a local business to appear at the very top of search results the moment someone needs what you sell. Done well, it produces qualified leads within the first week. Done poorly, it quietly burns budget on broad keywords, irrelevant clicks, and untracked conversions — which is exactly what happens when an account is set up once and left to drift.
Lead4Pro is a Google Ads agency built around two principles most agencies ignore: a flat management fee, and total ownership. Our Google Ads management is a flat $599/mo regardless of how much you spend — so we are never rewarded for inflating your budget. And your ad budget goes 100% directly to Google, with zero markup.
We build campaigns for Canadian service businesses that live or die by the phone ringing: trades, contractors, clinics and home services. Every account is engineered around conversion tracking and cost-per-lead, not impressions. Want to see it work? Read the Montreal plumber Google Ads case study and the Toronto HVAC Google Ads case study.
Everything in Your Managed Account
Setup builds the foundation; management keeps it sharp. Here is what we do every month.
Keyword & Search Term Mining
Continuous research and negative-keyword pruning so your budget targets high-intent buyers, not tire-kickers.
AI-Assisted Bid Optimization
Smart bidding tuned weekly to win the clicks that convert, at the lowest viable cost-per-acquisition.
High-CTR Ad Copywriting
2–4 ad variants tested per campaign each month — winners scaled, losers retired, CTR and conversion rate lifted.
Conversion Tracking
Calls, form submissions and key page visits tracked end-to-end, audited monthly so your optimization data is accurate.
Quality Score Improvement
Ad relevance, landing-page alignment and expected CTR worked continuously to lower CPC and raise ad rank.
Monthly Client Report
Plain-English report on leads, cost-per-lead, impressions, clicks and Quality Scores — not dashboard screenshots.
Why a Flat Fee Beats Percentage of Spend
Most Google Ads agencies charge 10–20% of your ad spend. It sounds reasonable until you do the math: at $3,000/mo in spend, a 20% agency charges $600 — for the exact same management work they would do at $1,000/mo. Their incentive is to grow your budget, not your efficiency. The bigger your spend, the bigger their cheque, regardless of results.
Our flat $599/mo never changes whether you spend $500 or $10,000 a month with Google. That aligns our incentive with yours: we win by making your spend more efficient, not by encouraging you to spend more. Combined with zero markup on your budget, it is simply the more honest model — see exactly how it compares on our pricing page.
Flat fee at any budget
$599/mo whether you spend $500 or $10k. Scale freely without scaling your management cost.
Zero markup on ad spend
Google bills your card directly. Every dollar of budget buys real clicks, not agency margin.
You own the account
Built in your name — keep all history, keywords and conversion data even if you leave.
Month-to-month
No 6–12 month lock-ins. Cancel anytime with 30 days notice. We keep you with performance.
Pairs with SEO
Run paid for instant leads while SEO compounds — under one team and one report.
AI built-in
Smart bidding and 24/7 monitoring alerts included — not billed as a premium add-on.
From Kickoff to Leads in 7 Days
Free Ad Audit
We review your account (or your market if you have none), competitors and keywords, and map the fastest path to qualified leads.
Build & Launch
Account structure, keywords, ad copy, conversion tracking and targeting built from scratch — campaigns live within 7 business days.
Optimize Weekly
Bid tuning, A/B tests and negative-keyword work run continuously to drive cost-per-lead down and quality up.
Report & Scale
A monthly report on real leads and ROI. As performance proves out, we scale the winning campaigns confidently.
The Google Ads Campaign Types That Win for Local Business
"Google Ads" isn't one thing — it's a family of campaign types, and choosing the right mix for your business is half the battle. A generic agency runs the same template for everyone; a sharp one matches the campaign type to how your customers actually find you. Here's what we deploy and when.
Search campaigns — the workhorse
These are the text ads at the top of Google when someone searches "emergency electrician near me." They capture buyers at the exact moment of intent and are the backbone of nearly every local account, because intent is highest and conversion rates strongest. Tight keyword targeting and relentless negative-keyword management keep them efficient.
Local Services Ads — the trust badge
For eligible trades, Google's Local Services Ads sit above everything with a "Google Guaranteed" badge and a pay-per-lead model. They're powerful for service businesses because customers trust the badge and you only pay for genuine leads. We help you qualify, set them up, and manage them alongside your other campaigns.
Remarketing — the closer
Not everyone calls on the first visit. Remarketing shows tasteful reminder ads to people who visited your site but didn't convert, keeping you top-of-mind while they compare options. It's cheap, high-ROI, and often the difference between a lead you almost lost and a booked job.
Performance Max — selective use
Google's AI-driven Performance Max can find conversions across its whole network, but it's a budget-hungry tool that needs strong conversion data and careful guardrails to avoid waste. We deploy it selectively, only when an account has the tracking maturity to use it well — never as a lazy default. Matching campaign type to your goals is exactly the kind of judgment a flat-fee, performance-aligned agency is built to provide. See how it all fits together on our Google Ads service page.
Canadian Campaigns That Booked Jobs
A Montreal plumber's restructured account doubled inbound calls within weeks while cutting wasted spend — see the Montreal plumber Google Ads case study. A Toronto HVAC company filled its install schedule ahead of peak season through tightly-targeted search campaigns — read the Toronto HVAC case study.
Paid search works even harder alongside organic. For businesses that want immediate leads while SEO builds, we run both — and for trades chasing steady pipeline, see the roofing contractor lead-generation case study. Browse everything in the case study library.
The 5 Ways Google Ads Quietly Wastes Your Money
Google Ads is brilliant when it's run well and a slow-motion money fire when it isn't. The platform is designed to spend your budget — that's its default state — and Google's own automated suggestions often push you toward broader targeting and higher bids, because more spend is good for Google. Most underperforming accounts aren't failing because the business is wrong for ads; they're failing because of a handful of fixable leaks. Here's where the money actually goes.
1. Broad match with no guardrails
Left unchecked, broad keywords match your ads to searches that have nothing to do with what you sell. A roofer ends up paying for "how to roof a doghouse." Tight match types plus an aggressively maintained negative-keyword list are the difference between paying for buyers and paying for tire-kickers — and it's ongoing work, not a one-time setup.
2. No conversion tracking
If the account can't tell which clicks became phone calls or form fills, Google's AI is optimizing blind — usually toward cheap clicks rather than real leads. An astonishing number of accounts we audit either have no conversion tracking or have it set up wrong. Fixing this single thing often transforms performance overnight, because the algorithm finally knows what success looks like.
3. Sending traffic to a weak page
You can win the auction and still lose the lead if the landing page is slow, vague, or hard to act on. Quality Score — Google's measure of ad and page relevance — also drops, which raises your cost-per-click. This is exactly why running ads under the same roof as your website and SEO pays off: the click and the destination are optimized together.
4. Set-and-forget management
Markets shift, competitors change bids, seasons turn, and ad copy fatigues. An account that was dialled in three months ago drifts without weekly attention. The agencies that charge a setup fee and then coast are betting you won't notice the slow decline. Active management — bid tuning, A/B tests, search-term review — is the whole point of a monthly fee.
5. Percentage-of-spend incentives
Here's the subtle one: when your agency earns a percentage of your ad spend, every recommendation to "increase budget" also increases their pay — whether or not it's the right move. That conflict of interest is baked into the most common pricing model in the industry. Our flat $599/mo fee removes it entirely. We only look good when your spend gets more efficient, which is exactly how it should be. The full comparison is on our pricing page.